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Breaking box-office records is, ultimately, for the birds Pixar is all about the long game. That's before you take into account the colossal merchandising opportunities: the Buzz Lightyear toy is tipped to be this year's "must-have" children's Christmas present – as long as shops don't repeat the understocking error that followed the release of the first film, which was cheekily referred to in Toy Story 2 when Barbie knowingly mentions "short-sighted retailers who didn't stock enough toys to meet demand".įor Pixar, financial success must feel almost routine how can it not when the worldwide takings of its features to date, including Toy Story 3, amounts to more than $5.5bn? Still, what really distinguishes it from other studios is the robustness and longevity of its output. Toy Story 3's UK release later this month will have the cinema chains prostrating themselves in gratitude. The film's initial $109m haul was the biggest ever opening weekend for the company two weeks on, its North American takings stand at nearly $236m, and over $340m worldwide, with the film yet to open across most of Europe.
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It only opened in US cinemas a fortnight ago, but already space ranger Buzz Lightyear and his ragtag assortment of toy pals have already trashed box-office records in that seemingly effortless Pixar way. Toy Story 3 is the 11th feature from the studio, which began life in 1984 as the computer graphics division of George Lucas's Lucasfilm Ltd, before Steve Jobs bought it for $10m two years later. Take it from me: my family's copies of titles by rival outfits such as DreamWorks Animation (Shrek, Madagascar) or Blue Sky Studios (the Ice Age trilogy) have mysteriously vanished to the back of the DVD collection, while The Incredibles, Ratatouille and Up remain on constant rotation. Add to that the studio's sparkling wit, manifested in gags or allusions often accessible only to older viewers, as well as a wealth of incidental detail that positively demands repeated study, and it's no wonder that Pixar's movies can withstand tens, even hundreds, of viewings by any age group. Among Pixar's contemporaries, only Japan's Studio Ghibli (much beloved of the Pixar crowd, who even pay tribute to the Ghibli classic My Neighbour Totoro in Toy Story 3) has been more consistently groundbreaking in animation, and even it has floundered somewhat with its last two films.įrom the first frame of the original Toy Story, 15 years ago, the marriage of eerily realistic computer animation and old-fashioned, emotionally plausible storytelling was a bountiful one.
#Toy story 1 3 series
With the imminent UK release of Toy Story 3, the apparently final instalment of the groundbreaking series that began Pixar's reign in 1995, the question of how one studio has maintained such incomparably high quality control remains intriguing. That word is Pixar, and you don't have to be a shareholder in Disney, which bought the computer animation studio in 2006, to feel reassured when you hear it. I n the notoriously precarious film industry, where nothing is certain and no one knows anything, there is one word that functions simultaneously as talisman, balm and kitemark.